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About Ambar

From pouring drinks to auditing the data behind them

Ambar isn't a marketing agency that discovered bars. It's a bar operator who moved into the data — and built the tool they wished they'd had behind the bar.

  1. Rio de Janeiro

    Behind the bar

    Ten-plus years pouring, running shifts and eventually managing bars in one of the world's most demanding hospitality scenes. This is where the instinct for what sells — and what quietly loses money — was built.

  2. At sea

    F&B data auditor, Celestyal cruises

    Auditing food-and-beverage data on international cruise ships, an environment where cost control is taken to the extreme. Thousands of transactions a day, zero tolerance for shrinkage, and a habit of finding the leak in the numbers.

  3. Today

    Ambar — bar intelligence consulting

    That operator's eye, now pointed at your menu and paired with AI to move fast. The result is specialist-grade analysis at a price a single independent bar can actually afford.

A different kind of consulting

No retainers to get started. No hour-long meetings. No jargon. You send data, you get a report you can act on — priced so the math always works in your favor.